Prescription Glasses - The Future
Big changes in the optical dispensing industry will see the public the big winners.
With companies like BigW now entering the market with a vengeance the education of the buying public will be fast and effective.
Till now, prescription glasses have been available and substantially reduced prices from reputable companies on the internet but in general the public have been reticent to make use of this money saving option for fear that what they would receive would be cheap and nasty prescription glasses that would either be bad for their eyes or simply not do the job.
The tide is now turning and the public are fast becoming aware that companies like AusSpecs.com.au and BigW do in fact, offer quality product at exceptionally low prices while still offering excellent backup as is required by the laws in each state of Australia.
Much of the residual fear about purchasing prescription glasses online stems from the fact that ever since we were children we have been educated that prescription glasses were something special and very expensive. We also educated to believe that they were only permitted to be dispensed by a man in a white coat, a qualified professional, who was the only person that new what was best for my eyes.
What has got us to this point ?
With the repealing of the Optical Dispensing Laws in most states of Australia the Optical retail market has been opened up for direct competition to the Retail Chains that dominate the industry in Australia.
These laws were seen for what they were in that they fostered a closed shop mentality and produced an environment where the average Australian believed that a pair of standard, no frills prescription glasses was a very expensive item with a starting price in the 100's of dollars.
With the introduction of web based optical stores the message is slowly filtering out about the true cost of the product.
For the net savvy of course, people have been buying overseas for many years but this has never carried such things as the safe guards under the Trade Practices Act and Fair Trading regulations that Australia businesses are legally bound by. There are many sad stories to be told where satisfaction was by no means guaranteed.
As with any deregulation there will always be the cowboys and tricksters offering fake Brand Named or so called Quality product at a super cheap price, long on promises and short on quality and delivery so it is important to do some homework and always buy from an Australia based site with a reputation.
It has not been an easy road to achieve an impeccable reputation such that AusSpecs enjoys for quality at a realistic price. Much hard work, subversion and threats from within the industry have been faced and overcome to bring the AusSpecs site to you. We can now boast years of service to thousands of satisfied customers with genuine (as opposed to fictitious) customer feedback to support the fact that the quality of our glasses are second to none.
In defense of some of the operators in the optical industry it is unrealistic to castigate them all to the point of calling them rip-off merchants and worse as some sensationalists Entrepreneurs on some Online Glasses Web sites will attest.
It is an easy thing to sit back and denigrate the Optical stores for overpriced products and ripping off the consumer but at the end of the day those businesses have massive overheads that have to be met so as to be available when needed by their customers. Only the naive will believe that this is specific to the optical industry. Such is the price of retail service but now there is a better way.
The vast majority of Health Funds were happy to endorse reputable online optical dispensers for the simple reason that their members benefited substantially from the reduced cost and because the members were happy with the quality of the product received.
Some Health Funds, on the other hand, for reasons best known to themselves, choose to reject online optical dispensers and the inherent savings even at the protests of members themselves. At the end of the day however, the members will obviously make their judgment known through their chequebook.
By choosing AusSpecs as your optical provider you are assured of a quality product and guarantee of satisfaction and as can be seen from the comments of clients past the quality of our glasses is second to none.
Many people are under the impression that when they visit the optometrist that they are obliged to buy their glasses from the store in which they work. This is absolutely wrong.
Some really good advice
When visiting the Optometrist think of them as your doctor who, after examining you writes you a prescription. You can take your prescription to any Chemist to have it filled. Do Not feel obliged to buy your glasses from the retail store in which they operate. You may pay dearly for it .
There is no doubt that AusSpecs is by far the safest and best and cheapest option available today.
Thank you for visiting the AusSpecs web site and we look forward to being of service to you in the near future.
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